Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping services are turning to server-side tracking as a means to enhance their data collection procedures. While it needs more technical knowledge than normal GTM and might present added prices, it can lead to greater accuracy and more trusted information
Pixel monitoring uses a piece of code to register conversions on your web site. It's very easy to establish and much less prone to ad blockers.
1. Much more precise information
The typical approach of tracking conversions on a website, using pixels, is having difficulty with altering web browser personal privacy plans. This suggests that the information being sent out to Google Advertisements, Facebook Business Manager and other platforms is less accurate than it ought to be.
Server-side tracking is a much more protected choice that assists to bypass these limitations, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other security measures. This provides more accurate data and a more complete picture of user journeys across channels.
Additionally, this kind of tracking enables companies to track conversions outside of the site, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This flexibility gives online marketers much more ownership over the data they send, and makes it easier to comply with various information regulations. It's additionally a great deal much less vulnerable to scams, as it's more difficult for fraudulent actors to manipulate the system by modifying the postback URL.
2. Much better control over information.
Server-side monitoring enables companies to collect and enrich information prior to sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can aid marketing professionals make more informed marketing choices.
Typical pixel monitoring counts on JavaScript tracking codes that are put in website visitors' internet browsers. These tracking codes are commonly obstructed by ad blockers, which can result in information collection disruptions and incorrect results. Server-side monitoring makes it possible for services to bypass these limitations and provide exact, regular data that is less at risk to disturbance.
This kind of tracking additionally enables companies to track conversions performance marketing solutions that take place beyond the website, like phone calls and in-store acquisitions. This is necessary considering that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason why S2S is extra trustworthy for companies seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side tracking makes it possible for companies to manipulate information payloads prior to it reaches third party endpoints, boosting safety and security and privacy. This is specifically essential as various web browsers and platforms significantly alter how they manage cookies. For example, in iphone 14, Safari will only deliver first-party cookie information and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that took place beyond your website.
Furthermore, server-side tracking allows you to capture customer data straight by yourself servers. This removes dependence on 3rd parties, which can be prone to violations and privacy offenses.
A server-side tracking system is a collection of instructions that informs your site's web server what events to tape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's likewise used to activate event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that utilizes a small piece of code on your page to gather information from users.
4. Much easier to implement
Server-side monitoring is an information collection process that takes place on the website's very own server, bypassing web browser restrictions. This suggests that data accumulated by the website/app is first sent to the server where it's refined and then sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it reduces the range of information management and provides companies more control over transmission, making it typically extra dependable. Because of this, it's much less prone to information obstacles caused by things like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data similarly that you would certainly with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the server. This enables you to have even more accurate data and assists make certain compliance with privacy guidelines such as GDPR. Moreover, it also prevents the monitoring limitations imposed by web browsers and advertisement blockers.